Ima help out the artists who keep tagging people that they don’t know on social media.
Check this out:
Get off the computer. Get out your house. Actually physically approach one stranger – make sure that stranger is dressed similar to or has a fashion sense like you and is definitely within 5 years of your age range.
Once you approach this stranger, talk to that person and take a pic with them holding your latest project. Exchange social media info with them and tag THEM in ur Instagram, Facebook, Twitter & other social media posts and ask them how they like your music.
If the 1st person you approach doesn’t want to take a pic or exchange info – then approach ANOTHER stranger that same day & keep doing it until you meet someone who’s receptive to listening to your music.
Do this EVERYDAY – physically meet at least ONE new person a day and try to make them a fan. As you get accustomed to meeting new people then start challenging yourself to meet 5 or 10 or 20+ people a day. If work or other obligations prevent you from meeting new people everyday – then set a weekly goal and stick to it!! You can meet a person a day at the gas station or corner store or mall or McDonald’s or grocery store — just keep your promo material with you at all times and work until everybody you approach already knows you – then expand your promo to the next city.
When you randomly tag people to your music or video link you’re SPAMMING them. You’re INTERRUPTING them with unwanted, unrequested information. You may lie to yourself saying it works – but you know the truth. It’s sooooo ineffective.
In fact, the ONLY artists who tag strangers on social media aren’t seeing any success; aren’t doing paid shows; aren’t making real headway in their music careers. The artists who are out & about building fans don’t tag strangers – they’re too busy growing their careers to spam ppl on social media.
You can be upset about this post or use the lesson to truly build your fanbase.
Tony Guidry is Senior Marketing Manager for A Scratchy Throat. A Scratchy Throat – the brainchild of music industry mainstay Wendy Day – provides professional social media marketing specifically designed for today’s aspiring artists.